In a special feature filmed in Hout Bay, Western Cape, CNBC Africa profiles The Broccoli Project and its founder, MarcAnthony Zimmermen, working with the Desmond Tutu HIV Foundation and the Men on the SIde of the Road Project. In April 2009 when this feature was filmed, two thousand men had already participated in screening for HIV, TB, diabetes and hypertension, and had received rewards equivalent to R75 (about $9) in return.
See the CNBC Africa feature here.