Following the recent success of The Broccoli Project at the World Innovation Summit in Barcelona,
The Broccoli Project is off to Dalian, China to participate in the Annual Meeting of the New Champions 2009 
"Summer Davos" in Asia.

Co-founder and Head of Broccoli, Marc Anthony Zimmermann will be representing the award winning hybrid
enterprise. Zimmmermann says "By attending the conference, we will raise our awareness amongst key players
and leaders within the well established framework of the World Economic Forum" He further notes how the WEF
platform has launched Bill Gates' thesis on Creative Capitalism and Bono's RED campaign.

General Background on the World Economic Forum
The World Economic Forum is an independent, international organization committed to improving the state of
the world by engaging leaders in partnerships to shape global, regional and industry agendas. Incorporated
as a foundation in 1971 and based in Geneva, Switzerland, the World Economic Forum is impartial and not-
for-profit; it is tied to no political, partisan or national interests (http://www.weforum.org).

Business Members and Partners are at the heart of the World Economic Forum. Members include 1,000 of
the world's foremost companies, encompassing regional market leaders and organizations shaping the
future of their industries. Partners are a small group of companies selected from among the most engaged
Forum Members who commit to a higher level of ongoing involvement in the Forum and its activities.
Annual Meeting of the New Champions 2009 –“Summer Davos” in Asia:Relaunching Growth

Reviving economic growth remains the priority for policy-makers and business leaders in 2009. While
government stimulus programmes are critical in the near term, entrepreneurship, innovation and technology
will drive a transformational recovery for the long term.

This recovery will be directed by a new generation of leaders –the New Champions –and the World
Economic Forum is bringing them together at the “Summer Davos”. In addition, China will be a significant
driver in bringing the world economy out of its present recession and into recovery. The Meeting in Dalian,
People’s Republic of China, will bring together over 1,300industry, government and thought leaders to
debate and define the course needed to relaunch growth.

The programme has been developed in close collaboration with World Economic Forum Partners and
Members and leading experts from centres of excellence around the world. It takes a comprehensive
approach to those issues most relevant to getting business back on a track of growth and identifying
opportunities for development.