Poor people, often regarded as a persistent insoluble problem, can be helped in a way that empowers them as consumers. MediaClubSouthAfrica describes how a pilot run of The Broccoli Project works with the Tutu Tester, a mobile clinic run by the Desmond Tutu HIV Foundation giving incentives to take a HIV test. The Broccoli project plans to team up with retailer Pick n Pay and will be giving grocery vouchers in the future. read more